A list of 6 popular white hat SEO techniques are given below:
- Good Content
- Proper use of title, keywords and metatags
- Ease of Navigation
- Site Performance
- Quality Inbound Links
- Mobile Friendliness
1. Quality Content
Content is king, and quality content is essential for White Hat SEO. High-quality content makes your website appear trustworthy and valuable to search engines and human visitors. Search engines optimize websites with unique, well-written content, making it easier for end-users to find the most appropriate website for their search. Moreover, search engines continually update their algorithms to offer the best user experience, so having high-quality content can help you stay ahead of the competition.
2. Proper use of Title, Keywords, and Meta tags
The information contained in the HTML code is known as Metadata. It provides search engines with information about your site for classification and indexing purposes. Therefore, it's crucial to incorporate proper title, keyword, and meta tags in your metadata. Proper use of title tags can help search engines understand the content on your site and improve your website's relevance. Additionally, using relevant and targeted keywords can help you attract more traffic to your website.
3. Ease of Navigation
Search engines also consider the ease of navigation while assessing the usefulness of a site. To ensure ease of navigation, avoid irrelevant links and use universally recognizable links. A user-friendly navigation system is not only essential for your website's visitors but also for search engine crawlers that index your website. Therefore, improving your website's navigation system can help you improve your website's ranking.
4. Site Performance
Site and page performance is another factor that search engines consider while assessing websites. Unavailable sites or pages that are not accessible cannot be indexed by search engine crawlers, and even a day of non-performing site or pages can adversely affect site traffic. Therefore, it's essential to ensure that your site loads fast and is accessible all the time. Improving your website's performance can help you improve your website's ranking.
5. Quality Inbound Links
Inbound links are links from other websites that point to your website. Search engines regularly assess backlinks for their relevance, so having quality inbound links is crucial for your website's ranking. If your website has irrelevant backlinks, it may be discounted or penalized by search engines. Therefore, it's essential to ensure that your website has quality inbound links that are relevant to your website's content.
6. Mobile Friendliness
With the increasing number of mobile users browsing content on their mobile phones, mobile-friendliness has become an important SEO factor. Google started emphasizing mobile results since 2016, making it crucial to have a mobile-friendly site. A mobile-friendly site ensures that your website is accessible and functional on mobile devices, improving your website's user experience and ultimately your website's ranking.
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